I think Hotbot did that back in the 90’s, and it’s relaunched (well, the name and domain have been put to use again) as a privacy focused search that combines an AI style question/answer style system as well as traditional link list result. https://www.hotbot.com
The Goblin trader that gets left in the Goblin camp. The way he says “Praise The Absolute” whilst brushing his finger across his nose is so well delivered. Reminds me of a character from a Monty Python sequence.