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Remember what that landscape looked like. The only major players we know today that existed then are Microsoft and Apple, and Apple had just been bailed out by MS to get in front of antitrust issues. Amazon existed as a bookstore, Google was not around yet, Facebook would still be several years out … MySpace wasn’t yet around. AOL was still a behemoth. Adobe sold perpetual licenses.
This is a far more recent development.
I could swear Google wasn’t broadly a thing yet. The startup I worked at in 1999 had an elevator pitch for how we “could be the next Yahoo.” Not a great thing to aspire to in retrospect, but Google wasn’t on our radar.